2023's Unpredictable Box Office: What's Going On With This Year's Movie Releases?
2023 has been a strange year at the box office with major releases being considered flops and plenty of surprise hits like M3GAN and Cocaine Bear. 2023 has been a year of unpredictability at the box office, with a number of films flopping or underperforming despite having pre-existing audiences or major hype ahead of their releases. Though there have been a few surprise hits among this year’s releases, it only proved how unpredictable things currently are at the box office. Halfway into 2023, the state of theatrical releases at the box office is still confounding studios and movie-goers alike, raising questions about the future of the industry. There are numerous reasons for this box office issue that will hopefully lead to positive change over time rather than further decline. SCREENRANT VIDEO OF THE DAY 363.8K Mission Impossible RANKED: From 1996 to Dead Reckoning While there have been some major box office failures in 2023, even with films expected to be huge hits, there have been